Everpetal Boutique

New Visual Identity | Small Business Branding

This conceptual branding project focuses on a growing floral boutique preparing to expand from fresh flower bouquets into a flower preservation jewelry collection. As the business introduced a new product offering, it needed a cohesive brand identity that could connect both services and clearly communicate the meaning behind them.

The new visual identity was designed to celebrate life's everyday milestones while creating a consistent brand experience that ties each bouquet to a lasting keepsake. The refreshed brand included a complete logo suite, color palette, brand pattern, packaging, website design, business cards, and social media assets to support a successful launch. Together, these deliverables demonstrate how thoughtful branding can help small businesses expand their offerings, strengthen their message, and connect more deeply with their target audience.