Everpetal Boutique

This conceptual branding project focuses on a growing floral boutique preparing to expand from fresh flower bouquets into a flower preservation jewelry collection. As the business introduced a new product, its existing DIY brand needed to evolve to clearly connect both products and communicate the value behind them.

The new brand foundation was designed to celebrate life’s everyday milestones while creating a cohesive brand experience that connects each bouquet to a lasting keepsake. The new brand included a complete logo suite, color palette, brand pattern, packaging, website design, business cards, and social media assets to support the new product launch.

Together, these pieces demonstrate how thoughtful branding can help a growing business expand its offerings, communicate its value clearly, and create a cohesive experience that gives new customers a reason to connect.