Wildwoven

Small Business Branding | Packaging | Website Layout Design

This conceptual branding project focuses on a small macramé business preparing to expand from handmade local sales into a full online presence. The new visual identity was designed to reflect the brand’s natural, cozy aesthetic while introducing bright pops of purple to express creativity and growth.

The refreshed brand was applied across a website layout and custom packaging design to create a cohesive, elevated customer experience. Together, these deliverables demonstrate how thoughtful branding can support small businesses at a key scaling stage and help them grow with confidence and clarity.