Wildwoven

A handmade business ready to grow beyond local sales with a brand built for bigger opportunities.

This conceptual branding project focuses on a small macramé business preparing to expand from handmade local sales into a full online presence. The new brand identity was designed to reflect the brand’s natural, cozy aesthetic while introducing bright pops of purple to express creativity and growth.

The new brand foundation was applied across a website layout and custom packaging design to create a cohesive, elevated customer experience. Together, these deliverables demonstrate how thoughtful branding can help a growing product-based business move into a new brand that attracts the right attention, earns a second look from ideal clients and builds trust beyond word of mouth.

Cozy boho business card design for a macramé small business featuring organic pattern textures and a custom handcrafted wordmark logo
Creative tin can packaging design for macramé products with natural organic tones and bright purple accents for a modern handmade brand
Tablet mockup of macramé brand website homepage showcasing handmade products and DIY craft kits with a modern boho aesthetic
Minimal rectangular packaging design for macramé craft materials featuring natural textures and clean organic branding

Explore Related Work

Discover another handcrafted brand foundation with a boutique, nature-inspired feel. Explore the brand foundation built for Everpetal Boutique.

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