Wranglr Recruiting
New Visual Identity | Custom Branding Guidelines
Already an established business with growing momentum, Wranglr Recruiting was ready to expand its reach through strategic marketing, advertising, and its first website. Without an existing brand identity, Wranglr lacked the visual foundation and tools needed to confidently introduce its services and create consistent marketing materials.
Beginning with a discovery and research phase, we explored Wranglr Recruiting’s goals, audience, and local competitors to build a strategic foundation for the brand. The visual identity was intentionally crafted to reflect the owner's love of western culture and horses, blending a warm, approachable aesthetic with the professionalism expected of a modern recruiting agency. The result is a brand that feels both distinctive and authentic, setting Wranglr Recruiting apart from more traditional local staffing services. A complete logo suite, color palette, typography, and photography direction were developed, creating a polished and cohesive identity. To wrap up the project, a detailed brand guide and style guide sheet were created to give Wranglr clear, practical guidance for confidently applying its new identity across future marketing materials and its growing digital presence.
Olivia is outstanding!
I was expecting to get a few ideas for my brand and maybe a logo, but she went far above and beyond anything I anticipated. She asked such thoughtful questions to really understand me, my business, and the vision behind it all — and she truly listened.
This process honestly made me so excited about the future of my small business. What she created represents me, my business, and my goals perfectly. Her communication, professionalism, creativity, and attention to detail completely blew me away. She was timely, efficient, and exceeded my expectations in every way. I could not recommend her more highly!
-Lexi Brough
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