Shepherd Press
An outdated brand that needed a refresh to connect with its audience through a clearer, more approachable presence.
Having outgrown their existing brand, Shepherd Press needed a new brand foundation that felt more current and approachable while remaining rooted in their core value of communicating the clarity of the gospel through simplicity. Their previous branding had begun to feel outdated and inconsistent, making it harder to connect with their audience with warmth and clarity.
Beginning with a refreshed logo and word mark, the logo suite was expanded to include a new brand mark for flexible use across platforms. A light, updated color palette and refined typography were intentionally kept simple and restrained, reflecting Shepherd Press’s calm, straightforward, and simple communication style. To wrap up the project, custom social media templates were created alongside concise brand guidelines, giving the team clear, practical guidance for confidently using the refreshed brand across their digital presence.
Working with Olivia was such a pleasure!
From the moment the project started, she was clear in her communication and very passionate about helping us improve our brand. She made the process so fun and enjoyable, and I learned so much from her work. We are so excited to use our new brand assets; she exceeded our expectations! We were all very happy with the results, and she was truly one of the easiest people to work with.
-Eylan Martinez
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