Digital Mission Field

New Brand Identity | Custom Branding Guidelines

Already an established business and division of Toohill Consulting, Digital Mission Field needed a stronger visual identity to expand its reach through strategic marketing and the launch of a new website. While connected to the parent company, the new division required its own distinct presence that would clearly communicate its focus while maintaining a cohesive relationship with the existing Toohill Consulting brand.

Beginning with a discovery and research phase, we explored Digital Mission Field’s goals, audience, and competitors to build a strategic foundation for the project. The visual identity was intentionally designed to complement Toohill Consulting’s established branding while standing confidently on its own as a recognizable extension of the company. Inspired by the digital landscape, the identity incorporates pixel-inspired graphics and a darker photographic style to create a modern, dynamic feel, balanced by hand-drawn illustrations and handwritten typography that add warmth and a personal, customized touch.

The result is a professional yet approachable brand that reflects Digital Mission Field’s mission of helping churches take the next step in strategic marketing. A complete logo suite, color palette, typography system, social media creative direction, and custom illustrations were developed to create a polished and cohesive identity. To support the successful launch of the new brand, a comprehensive brand presentation was created to communicate the strategy and creative decisions behind the identity, followed by a homepage design in Figma that was handed off to the Toohill Consulting team for development.