The First Five
The Brand Foundation gives you the strategy, visual identity, guidelines, and files to implement your new brand. The First Five helps you take the next step by choosing the five places where your brand needs to show up first and designing those pieces together.
Because your brand assets shouldn’t live in your packaged files.
You’ve invested in building a strong strategic brand. You shouldn’t have to open your brand guidelines and wonder, “Okay… now what?” We’ll look at what your business is trying to accomplish next, identify the most important places your new brand needs to show up, and prioritize the first five.
Your first five might be
Brochure or sales sheet
Menus or price lists
Thank-you cards or packaging inserts
Email/newsletter templates
Market/event signage or display pieces
Packaging or product labels
Social media templates
Business cards or printed collateral
Amazon A+ content or product graphics
How it works
01.
Look at what’s next
Let’s reconnect after your brand foundation is complete and talk through your immediate business goals.
02.
Choose your first five
We’ll identify the first five touch points where a professional, cohesive implementation will have the most value.
03.
Let’s start designing
I’ll create the selected materials using your new brand system so everything feels intentional from the start.
04.
Keep on going
Maybe The First Five doesn’t cover every touchpoint you have. That’s ok. The First Five can be revisited again as new priorities and unique opportunities come your way.
My Hope
You already know the first five places you’d put your new brand. Now we’ve just got to build it. Let’s get to it!
The Next Step
We’ve already build a brand foundation together and now you know all the places it needs to be implemented to push you into your next stage of growth.